BLUE VOL4Yesterday we were talking about green and our particular way of dealing with the enormous complexity of the color spectrum:
if it looks green, it's green.
Today we're switching folders and moving on to blue. And we could do exactly the same thing here. We could talk about sky blue, navy blue, electric blue, turquoise blue, petrol blue, cobalt blue, baby blue... but after yesterday's post, I think
we've made our position on subtle shades pretty damn clear.
It's blue.
The funny thing is that blue is usually sold to us as
the color of calm, tranquility and serenity. A clear blue sky, a calm sea, a crystal-clear swimming pool... All very relaxing, very zen, very much about taking a deep breath and finding your inner peace.
But then you take that very same blue and turn it into lingerie, a bikini, a tight dress or any other strategically placed piece of clothing, and
that whole theory about tranquility starts falling apart pretty quickly.
Because colors, like so many other things in life,
depend a lot on where you put them.
And considering where the blues featured in this post have been placed, I'm afraid we're not going to learn much about color psychology today either.
But that's not really what we came here for anyway.
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ALL IN ON RED VOL7Over the last few days, we've been making our way through a good chunk of the color chart. We've had
pink, fuchsia, magenta, green, blue, lilac... and at this point, there was one we simply couldn't leave out:
Red.
And thankfully, red is going to give us far fewer problems than lilac did. There's not much to argue about here.
Red is red.
Yes, I know someone will now show up ready to explain that there's
crimson, scarlet, vermilion, burgundy, cherry red, ruby and another thirty shades that I'm sure have extremely important differences for designers, painters and people capable of telling them apart without having to place two pieces of clothing side by side.
But we're not going to make life complicated. If you look at it and your brain says "red,"
then for the purposes of this post, it's red.
Besides, few colors need less explanation. Red has been doing its job perfectly well for centuries:
it grabs your attention, stands out and makes you look. It's on warning signs, sports cars, lips, dresses designed to make someone turn their head as they walk past and, of course, lingerie that nobody ever buys with the intention of going unnoticed.
So after spending all these days jumping from one color to another, it was time to maintain at least some editorial consistency and
make sure red didn't get left out.
You already know how this works: different girls, different videos and just one requirement to make the cut:
There has to be red.
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